Adjacency - A set of commercials that are scheduled to run within a specific program.
Affidavit - A notarized statement that confirms that a spot ran as stated on the station's invoice. The invoice may accompany the affidavit.
Alternative Out-of-Home Advertising - Digital billboards, out-of-home networks, and place-based media used to attract consumers when they are away from home.
Animated Sponsorship - The inclusion of animated logos that are associated with a particular brand, product, or client.
Assets - Audio, video, static photography, logo type, etc used to create finished advertising spots
Audience Composition - Network audience (demographic or socioeconomic) profiles that include a percentage of the total audience falling in each segment.
Audited Circulation - The certification of traffic count or circulation by a recognized third party according to national procedures approved by the buyer and seller community.
Availability (Avails) - Available air time that is sold to advertisers who wish to place spots in specific programs or dayparts.
Average Frequency - The number of times the average person or household receives the same media weigh purchased.
Awareness - A perception or understanding of an idea or thought conveyed via out-of-home programming content, and/or the advertising contained within an out-of-home campaign.
Back to Back - Multiple ads that run sequentially during a programming break.
Banner Advertising - Banner ad displays that appear at the bottom of the screen during a video advertisement, or during programming as a part of a sponsorship.
Billboard - A sponsorship announcement that airs or displays at the beginning and/or the end of a program.
Bookends - Two 15-second commercials specifically scheduled to run in the first and last position(s) of the same commercial break.
Campaign - The planning and execution of a marketing plan, including advertising schedules, promotions, events and other media.
Cancellation Policy - The terms under which an advertiser can cancel an ad unit or units scheduled that has already been purchased and scheduled, including the required amount of advance notice and any applicable financial penalty or consequence for early termination.
Captive - An audience confined to an area in which consumers have a strong likelihood of being exposed to the messaging.
Channel - An official means of communication, such as a particular network of OOH (out of home) venues.
Confirmation - Written verification that the order has been received and will clear.
Coverage Area - Network installations with specific geographic coverage.
CPM (Cost-Per-Thousand) - The cost to generate 1,000 impressions.
CPP (Cost per point) - The cost to buy one rating point, or one percent of the population in a defined geography or universe.
Daypart - Specific time segments within the daily schedule for certain commercials and/or programming. Dayparts are usually determined by the type of available programming and who provides it.
Designated Market Area (DMA) - Geographical areas comprised of exclusive home market stations that receive the predominant share of viewing.
Digital Advertising Networks - The integration of targeted, out-of-home, entertainment and/or program content through digital networks and/or screens that are placed in a variety of venues include big box stores, transit, malls, grocery, health clubs, medical offices, gas stations, office buildings, hotels and other out of home venues.
Digital Billboards & Displays - Ad mediums used to convey advertising-only messaging through screens equipped with LED (Light emitting diode) or LCD (Liquid crystal display) technology; or through motion recognition technology to showcase multiple brands.
Digital Sign- Display devices that are used to present dynamic OOH advertising. Replaces static billboards and posters.
Digital Signage Network (DSN) - A grid of digital signs, which, when connected, can be controlled remotely (via the internet).
Discrepancy - An invoice and advertising order that do not match.
Engagement - Absorption of a program or message. May depend on the message's relevancy to the consumer, the degree of interactivity of the medium, consumer exposure, impressions, captive vs. non-captive audience, and the breadth of competing messages.
Exposure - The consumer's experience with an advertising medium or message.
Favorability - Positive perceptions or feelings toward a particular brand or product influenced by messaging and/or consumer experience.
Flight - The run or duration of an advertising campaign period in days or weeks.
Frequency, AVG Frequency - The average number of times a person is exposed to a message, program or network within a given period of time.
Gross Impressions - The average number of times a person is exposed to a message, program or network within a given period of time.
Gross Opportunity to View Audience - The total number of incidence, over a period of time, where consumers are in specified area may view an installed network. This number is reported by demographic segment.
Gross Venue Traffic - The total number of visits, over a period of time, occurring in venues (i.e. locations) where a network is installed as reported by demographic segment.
Gross Versus Unique - Audience measures can be reported as either "Gross" or Unique", where "Gross" the total number of incidences occurring during a period and "Unique" is the total number of individuals during a period.
Gross Viewers - The total number of viewing incidence's, over a period of time, to an installed network as reported by demographic segment.
GRP (Gross Rating Points) - The total number of rating points achieved for a particular period of time or schedule of advertisements.
Impression - Exposure to an out-of-home video network, program or message.
Loop - Portions of content and advertising that are repeated at scheduled intervals.
Lower Third - Information, graphics and/or animation overlaying video. Also known as chyrons and superbars.
Lowest Unit Rate (LUR) - The lowest rate offered by a network to advertisers.
Make Good - Any spot that did not run as scheduled is run again to fulfill the original order/contract.
Narrowcast - Programming content intended to reach a specific group within a particular demographic.
Out of Home Video - The total number of venues airing a particular out-of-home video program.
OVAB - Leading industry resource for out-of-home video advertising, standards, practices, and metrics.
Piggyback - Back-to-back commercial scheduling of multiple brand commercials from one advertiser.
POD - A commercial break in which multiple commercials from different advertisers run.
Post Buy or Post Analysis - Analysis and review of completed flights.
Purchase Intent - The likelihood that an individual consumer will buy a particular product.
Rating - Estimated audience size that is calculated as a percent of the audience population. The rating may represent overall viewing or a specific segment of audience viewing within a specific region.
Reach - The unique number of people exposed to the out-of-home video network during a given week.
Recall - Recollection of a particular advertisement or segment from out-of-home programming. May be measured with or without prompting.
Rotation - An ad position within a loop.
Schedule - Advertising that is purchased from a vendor and defined by the market, number of advertising units, flight, length of advertising, and rotations.
Self-Directed Engagement - Engagement of programming content or messaging by choice.
Sentiment - Strong feelings for, or connection with, a particular brand or product.
Sponsorship - The association of ad advertiser's logo or brand with a specific type product or type of content.
Synchronized Ad - An advertisement that runs adjacent to a specific type of programmed content (i.e. a Fidelity Ad running next to stock market update content) similar to contextual advertising.
Target Audience - A defined group of people at which a product or service is aimed.
Upfront - Confirms that an advertiser has purchased advertising for the coming broadcast year in an early buying season, typically for the benefit of lower rates and CPM guarantees.
Venue - The place and location of the video advertising network and screens. Examples include supermarkets, office building, gas stations and other places with consumers.
Video Advertisement Network Screens - Video networks integrating targeted entertainment and/or information program content with advertising narrowcast through digital networks and/or screens in place based venues such as big box and small retail, transit, malls, grocery, health clubs medical offices, gas stations, office buildings, hotels and other out of home consumer venues.
Video Advertising - Full motion video and audio commercial, can play full screen or with an enhancing graphical banner.
Wait Warping - Out-Of-Home programming that entertains or engages customers while they are waiting for service.