Ad Targeting Questions

This FAQ is specific to ad targeting. If you don't see what you are looking for, let us know.

How can I target my demographics?

Demographics can be targeted by selecting a geographic area, such as Nationwide, Multiple DMAs, Cities or States, or Zip Codes.

Optionally, select a category of venues from the Available drop-down list. Then optionally select demographic characteristics of the audience that you want to target.

Can I prioritize my demographic target?

Prioritize your demographic targets by assigning a value from 1 to 10. The higher the priority, the more importance you place on a particular demographic. You can be more specific by selecting one of the following options:

Equal Distribution, Specify Distribution, Budget for Venue Targets

Can I control where my ad is shown?

Yes. You can do this in the Special Requests section of the Define and Select media page.

No Requests - Click this radio button if there are no special requests.
Do not show this ad where - Click this radio button and enter your request(s) in the Notes box that will appear. Example: I do not want my hybrid automobile to appear in the same block as other hybrid vehicles.

How does SeeSaw Ads match venues to my targets?

SeeSaw Ads takes the information that you have entered (budget, campaign ad specs, target markets, demographic characteristics) to target available venues.