Life Pattern Marketing FAQs
The following FAQs are specific to Life Pattern Marketing. If you don't see what you are looking for, let us know.
What is Life Pattern Marketing?
Life Pattern Marketing is the practice of placing corporate brand messages on digital screens and billboards that are located where busy people really are: Out and about, living their daily lives.
Why should I implement a Life Pattern Marketing campaign instead of a traditional media campaign?
It is critical for marketers to reach highly mobile, "on-the-go" people in the venues they frequent. Life Pattern Marketing's innovative approach blends into a person's daily experiences in, or in route to, venues they frequent. These venues showcase a variety of screens (such as large flat panels or small interactive screens) in kiosks.
How can my company implement Life Pattern Marketing strategies into our campaigns?
- Identify a target segment of the population you want to reach.
- Map their life patterns. Find out where they go and what they do when they go there.
- Find the venues along their life patterns that offer digital screen advertising.
- Create a campaign flighting strategy with a schedule that designates how much advertising is appropriate per each week.
- Develop creative assets so that the same basic content can be used across flights and across venues.
- Customize the creative by: (a) revising the creative across venues in a single flight; and (b) tweaking the creative across flights.
I'd like to target college students in my next campaign. What should I consider?
College students are so busy with daily activities that they are very difficult to reach via traditional marketing techniques such as newspaper, radio or TV. Life Pattern Marketing helps you focus on their day-to-day lifestyle.
During the course of a day, college students:
- Attend classes
- Read the campus newspaper
- Use the internet to post blogs, exchange email, do research, purchase products, or download music
- Study at the library or coffee shop
- Socialize with friends or family
- Work part-time which gives them some discretionary spending
- Use their funds to purchase music, clothes, electronics, videos, books, food, and entertainment.
How can I create a Life Pattern Marketing campaign that targets people on the go?
- Go to the Campaigns page and click New Campaign to start the campaign creation process.
- Enter the campaign name and select a product or service type from the drop-down list. Tip: Select a product or service type that can be marketed to people on the go. If you are targeting students, for example, consider consumer packaged goods, such as laundry detergent, or restaurant chains. Note that some networks do not accept advertisements for certain types of products or services.
- Choose your run dates and create a team.
- Select geographic areas and venue categories that are ideal for reaching your audience.
- Define your campaign ad, enter your budget, and choose your impressions.
- Review and modify your selections, then save and create your plan.
- Export the plan and share it with colleagues.
- Revise your plan then place your buy.
- Create a marketing proposal for your plan, if needed.
You can use this same process, or modify it as needed to create a Life Pattern Marketing campaign for alpha moms, mobile professionals, and other on-the-go people that you want reach in the venues they frequent.
How can SeeSaw Networks help me accomplish my Life Pattern Marketing objectives?
SeeSaw Networks' flagship product, www.seesawads.com, simplifies the process of planning and buying multiple networks simultaneously to form a Life Pattern campaign with true transparency. This extensive network can precisely target a segment at less than one-fourth the cost of buying an ad
during a prime time network show. Contact SeeSaw Networks to learn more about creating Life Pattern Marketing campaigns for your business.