Entering Campaign Ad Specifications

The Campaign Ad Specifications page allows you to define the ad that you want to deliver as part of your campaign. The layout, length, language, and media format for your ad may limit the venues where the ad can be shown. After completing your purchase you will be asked to provide the media files. These files are not usually immediately required, but will be due in time to process -- typically 3 weeks before the first run of the ad.

To enter your ad specifications:

Review the Ad Name that was previously entered. You can change the ad's name by typing over the existing name, if desired.
Click the radio button for the desired Ad Length. Two choices are available: 15 seconds and 30 seconds (there is a 50% increase in CPM for 30 second spots).
Click the Audio is Required checkbox, if needed. This option restricts your choices to audio-capable venues. SeeSaw will not return signs that cannot play audio if this is checked.
Select Display Ad, if needed. Clicking this checkbox gives SeeSaw Networks permission to showcase your ad on its website.
Check the Use SMS Text Messaging checkbox to track your campaign with an SMS messaging offer in your ad. You can download the SMS Response Overview to learn more.
Select your Impression Delivery. This determines the target rate at which impressions are delivered for your campaign.
From here, you can do one of the following:

Select Deliver Evenly and click Continue.
Select Deliver As Quickly As Possible and click Continue.
Select Deliver Close to the End Date and click Continue.

Delivering with Specified Flights

Delivering impressions with specified flights helps you organize your campaign against impressions and/or budget allocation.

To deliver impressions with specified flights:

Select the radio button, Deliver with Specified Flights. A flighting schedule that includes your campaign's place categories, venues, cost, and minimum buy for the entire flight will appear.
Review the schedule.
Click All Weeks On to accept all available campaign dates. Or, click All Weeks Off if you do not want to use the displayed campaign dates.
Click On or Off as needed when selecting and/or revising flight details. You can allocate your spend by selecting specific, individual flights that may deliver the most impressions for the entire campaign.
When finished, click Save, then click Continue.