At a minimum, proof-of-play reports will include: the actual number of plays, the number of impressions, and any variances that may occur during your campaign's run.
SeeSaw will provide proof-of-play reports throughout your entire campaign. Alternately, you can review your campaign status by logging into SeeSaw Ads and navigating the Campaigns tab where all of your campaigns and their status are presented.
Proof-Of-Play Report - The weekly proof-of-play report includes:
Proof of Play Status - This is the date/week your campaign started (e.g. December 1, 2006) the week it ended (e.g. January 3, 2007).
Ad Names - Each ad name includes a summary of the total plays, total impressions, variances from the plan, start and end dates, and cost per ad in the reporting period as well as the total cost of the campaign. Currently, SeeSaw has one ad per campaign. This will evolve over time.
End Campaign Report - The End of Campaign report includes: the name of the ad(s) that ran, the total amount of plays per ad, the total impressions each ad generated, any plan variances that may have occurred during the campaign, start and end Dates, the cost of each ad.
SeeSaw Networks welcomes your feedback. You can send feedback about the reports by clicking the Feedback button at the bottom of any page within SeeSaw Ads. Then, select Report Problem from the Regarding drop-down list.